Wednesday, June 18, 2025

10:00am - 11:30am CEST

The conversation around brand reputation is evolving. It's no longer just about legacy—it’s about how companies show up authentically, earn trust, and lead with intention in complex cultural moments.

Join Axios and Burson in Cannes, France, for an intimate roundtable lunch with brand leaders, and marketing and communications executives exploring how brands are balancing cultural relevance with reputational resilience to drive connection and maintain the bottom line.

Millenials and Gen-Z spending is outpacing the broader global population, thanks to on-demand tools that help drive efficient purchasing decisions. In a digital world, brands that offer young consumers the power to move with convenience and comfortability stand to win more business and gain more trust.

Join Axios in Cannes, France, for conversations with influencers and consumer brand experts on how the on-demand economy is winning over America’s biggest spenders.

Axios media correspondent Sara Fischer and media reporter Kerry Flynn will host conversations with:

Jake Shane*

Podcast Host, “Therapuss with Jake Shane"

Kristi Argyilan

Global Head of Advertising, Uber

View From the Top segment

Dustee Jenkins*

Chief Public Affairs Officer, Spotify

Barbara Peng

CEO, Business Insider

Neil Vogel

CEO, Dotdash Meredith

*Denotes panel segment

Agenda:

10:30am CEST | Doors open
11:00-12:00pm CEST | Seated roundtable discussion
12:00-1:00pm CEST | Networking

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion

The moderator of this roundtable discussion is:

Eleanor Hawkins

Communications Strategist and Writer, Axios

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